Facebook has made its billions through by selling advertising services on their platform. Millions of companies worldwide have used the services to build their business and their revenues.
But there is one major problem with Facebook advertising. There is no one single path to creating a good Facebook ad that will bring in the bucks.
In fact, a lot of people have struggled with Facebook advertising and they have given up on the platform completely.
One of the biggest question on every advertiser’s mind is what kind of ad should I create?
Today we cover the best Facebook Ad examples of 2018. We get to the why and breakdown the top Facebook ads of 2018.
Best Facebook Ad examples of 2018
Pipe Drive is a Sales CRM company and their ad speaks volumes to their target audience. First of all, it’s crystal clear, who their target audience is – small teams and second they know what offer to provide to these small teams, A free trial.
They realize that most small companies are cash strapped and hence they would appreciate a free trial or service.
The call to action (Try it free) is also catchy.
Paypal’s ad is the perfect example of an uncomplicated ad. Most marketers need to rely on designers to create a Facebook Ad. If you look at Paypal’s ad, you realize, it’s simple text with a few icons that explain the service very clearly.
An ad like this can be created with a tool like Canva in a matter of minutes. If you are looking to experiment with content, take inspiration from Paypal’s ad.
3. Go Pro
Go Pro is a popular business and they’ve sold millions of their products worldwide. So why don’t they tap into their existing customer base for their new product launch?
That’s exactly what they did. Why is this awesome?
One. Your target audience is ready in a jiffy. Download the database and create a custom audience.
Two. It’s already validated that this audience likes your product and is willing to pay money for it.
This is a perfect ad that tells you how you can target your existing customers.
4. Paleo Secret
The Paleo Secret’s Facebook ad has two things going for it. A catchy and colourful ad that is sure to keep users from scrolling and a challenge. Users love challenges and a 30 day challenge is something most people believe they can do.
The ad works very well because, first, the image stops in your tracks for a second and two there is a clear call to action which is a challenge. Humans love to be challenged and this is why this ad works wonders.
5. Lead Pages
Lead Pages is a popular service, it’s so popular that they put the number of leads generated on their Facebook ad. What Lead Pages has successfully communicated through their Facebook ad is that their product works.
In fact it works very well and they tell you directly.
Apart from that, the ad has images of all the lead pages and some are catchy enough that will make the reader have a second look.
Aweber’s Facebook ad tugs at one of humanity’s most innate needs – To know more about oneself. This is why quiz apps that implore the user to find out about themselves have done so well.
In this particular ad, they ask the user ‘what’s your email writing style?’ with a ‘Take the Quiz’ call to action.
7. Uber Conference
Uber Conference isn’t an established brand. The general public hasn’t heard of it and its highly likely that people in the industry haven’t heard of them either. So how do you bring substance?
By standing on the giants of shoulders, of course. In their ad, Uber Conference have established their legitimacy by claiming that companies like Evernote, Box and Google Ventures use their product.
This is a perfect example of an ad for an up and coming company. Startups take note!
Sometimes you should do your products do the talking. Big Small’s ad is pretty straightforward because of the title and the image.
The title suggests that they have unique gifts and the images support the copy. The images of products that are unique and catchy and are sure to catch the attention of the reader.
If you have good products, then all you have to do is showcase it.
Ikea is the master of simple. Their products are simple, the pricing is simple, the store experience is simple and so is this ad. Sometimes, when you are running a sale, all you have to do is announce.
There is no necessity to overcomplicate and this Ikea ad does that with style. A catchy red background with simple text that says ‘Sale’.
Remember the KISS rule, Keep it simple, stupid.
Lyft have been competing with Uber gloriously in the cab-aggregator business. It’s paramount for them to add more drivers to their platform. It’s safe to stay this Facebook ad is sure to help them in that endeavour.
So why does it work?
This is a perfect example of dangling the carrot. The ad guarantees a minimum earning of $1,500 a week and for a lot of people it’s more than enough reason to sign-up.
12. Happy Socks
The Happy Socks Facebook ad might not seem like much. The image is alright, nothing praiseworthy per se. But what works is the text. This ad has channeled all its efforts in the copy. They want to focus on the Power of Now.
Based on the ad, it’s clear to the user that they will get a 30% off if they buy Now. In fact, the word ‘Now’ has been used twice in the ad.
The call to action is psychologically persuasive.
Grammarly has already helped millions of people worldwide with their documents. What they’ve got right in this particular advertisement is a lot of elements.
- They use the word Free that emphasizes downloading the app for free for checking it out
- The main copy reads “Your Life is About to Change”. This is rather a big promise and catchy enough for people to notice
- The use of known logos such as Gmail, Word and Outlook help in bringing credibility to the ad
Kick ass with Facebook ads in 2019
With Facebook ads, success is guaranteed if you do two things. Run a lot of experiments and go through the trial and error process and the second is to learn from others.
Take inspiration from these simple Facebook ad examples and have a successful 2019 with Facebook ads.