Campaign #1 – Invite Only
Gmail did it in the past and One Plus revolutionized it. How do you promote your no name brand against the largest brands in the world, with nothing but creativity?
By creating exclusivity. Humans want to have, what they can’t have and that is built into our brains. One Plus tapped into our psychological failings by making the One Plus a Invite only device. Which meant, not everybody could buy it.
One plus made everybody work hard to even get an invite and ended up making the One Plus One of the most popular Android phones in the world.
The Elmgrove police department had the simplest and most effective campaigns to reduce speed in their county. They installed a speed reading machine that would identify the speed of the car. That was accompanied by the text “Days in hospital bed” indicating the faster they went, the longer they would be in the hospital. Pretty effective!
Campaign #3 – Self Deprecating
Back in the day, car rental companies were at loggerheads. Avis, the No.2 player in the market in a rare dose of candor advertised saying they are the No.2 player in the market and why users should choose them.
The premise of the ad was, Avis already tried harder than their competitor who was number one.
Campaign #4 – All about Trust
In India, food is all about trust. Once a family buys one type of product, they stick on to it for generations. Food Ingredients brand ID wanted to create trust among people that their brand was trustworthy. So what did they do?
They set-up refrigerators across specific locations with their products in them that was unmanned. People could choose to pay or take a product and nobody would know. This became quite popular with Indian households that a brand would trust them so much. This endeared them to the brand.
It was one of the most successful marketing campaigns in the country.
Campaign #5 – Pepsi Vs Coke
One of the most popular halloween ad of all time is from Pepsi. The ad showed a Pepsi can wearing a Coca Cola costume and the tagline read “Happy Scary Halloween” indicating that Coca Cola was scary. It was simple, creative and funny !
The marketing team of Deadpool came up with an interesting gimmick to promote the movie. In every DVD/Video store, they replaced the cover of every movie with Deadpool themed cover that was funny and catchy at the same time.
Colgate used a very simple ad to convey how distracting an unclean mouth can be. Their ads involved seemingly normal folk posing in front of a camera with an exception of a person having something stuck to their tooth.
The Ad will also have a secondary image that told you that you missed out on something glaring because you were too distracted by the person with something stuck to his tooth.
In the image below, the woman has six fingers
A campaign by a Brazilian agency that connects drinking and driving to an act of violence. The visual hits home and so does the message.
A campaign in Singapore that talks about the uselessness of Facebook likes to real world problems.
A campaign in Australia that talks about the ill-effects of smoking, especially that of premature ageing.
A campaign in Canada that promotes the use of seatbelts in a very subtle and interesting way.
One of the most popular marketing campaigns was 3M promoting their security glass. They created a glass enclosure with bundles of money inside that challenged any passerby to break through and decamp with the money.
This showed the strength of the 3M glass in a unique way.
Campaign #13 – Just Do It
One of the simplest campaigns that took the world by storm and that also became a tagline for Nike is the ‘Just Do It’ campaign. The video that was released in 1988 showed a 80 year old that runs 17 miles a day with the tagline in the end that said Just do it.
Campaign #14 – Dollar Shave Club
Before the word viral was even a thing, Dollar Shave Club made their simple 1 minute ad go viral with its direct selling approach and funny narrative. The single campaign led to thousands of customers. This campaign shows the power of a few hundred dollars.
Campaign #15 – Volkswagen – Think Small
Back in the 50’s and 60’s when cars were expected to get bigger and bigger, changing the perception of people was a hard thing to do. The Volkswagen Think Small campaign had an image of a tiny car in a predominantly white space. This piqued people’s curiosity and was one of the best print ads of all time in the US
Campaign #16 – 1984
Timing is very important in marketing and ad campaigns. But the timing for the 1984 marketing campaign by Apple was a once in a lifetime opportunity. The video shot by Apple shows a futuristic world that is run by big brother who controls the minds of people and in the end a female athlete breaks the shackles by destroying the large screen with a jack hammer.
This ad brought Apple, a relatively small company at that time to the limelight and it pit them against the biggest computer company in the world, IBM.
Campaign #18 – One Plus
Another popular One Plus Campaign for promoting the One Plus One was revolutionary and downright crazy. The founder of One Plus asked users to destroy their iPhones. They created a huge buzz around this campaign and got 30 users to destroy their iPhones. These 30 users got the One Plus One for $1 a piece.
A big marketing win by just giving away a few phones
Campaign #19 – Car in Space
What do rockets and cars have in common? Elon Musk. Using his position as CEO of SpaceX and Tesla, Elon Musk created one of the biggest marketing campaigns of the modern era.
He strapped a Tesla Roaster to a Space X Falcon Rocket and live tweeted the video that was watched by millions. One rocket launch that was a big promotion for both companies.
Campaign #20 – Here’s to the crazy ones
One of the most iconic marketing campaigns by Apple was in 1997. Apple wanted to establish as their products as the brand for creatives and geniuses. They used posters of smart geniuses like Albert Einstein and revolutionaries like Gandhi to drive home the point. No celebrities, no endorsements, a bit of inspiration and overall a very popular campaign.